The Lugana Tutelage Consortium has been pro-actively pursuing its mission to assertively monitor, defen d and promote Lugana D.O.C. (a.k.a. QWPSR) wines ever since it was founded in 1990. As a promoter, the institution also seeks to raise awareness and add value to the Lugana brand by participating to the most important national and international trade fairs, and by organizing events apt to educate and enhance the public's recognition of the image and quality of Lugana wines. The Consortium also strives to safeguard Lugana D.O.C. wines from unfair competition practices and market price fluctuations. In this regard, the Consortium has long been campaigning against the adoption of priceslashing tactics that, as tempting and widespread as they may be in the aftermath of the global crisis, effectively undermine and degrade both the quality and image of D.O.C. products. In 1967 Lugana was the first wine made in Lombardy and among the very first in Italy to earn a D.O.C., which recognizes the historical and inseverable tie between this particular white and its specific region of origin.